Would a Super-Elite/VIP tier make you more loyal?

Posted in Royal Wisdom on Nov 23rd, 2009 | 4 comments

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4 Responses to “Would a Super-Elite/VIP tier make you more loyal?”

  1. Liza says:
    December 8, 2009 at 5:13 pm

    I think definitely if the benefits were really attractive then I would stay loyal to the one chain, because right now once I receive the highest status I just don’t have the incentive to be that loyal.

    After an exhausting week of teaching and being away from home so much, a complimentary spa treatment would really make a really nice perk for the the super status tier: Deep tissue massage, and pedicure and reflexology. If a program were to offer that, I would never leave.

  2. Vincent says:
    January 4, 2010 at 7:32 pm

    What rewards are available while you’re gaining your elite status at the other chain??? Seriously, elite status is enough to keep loyalty.

    In response to all the SUPER ELITE people – I understand the concern over dilution of benefits. To all the barely SUPER ELITE people who might lodge the same complaint – get over yourselves! The simple fact is there are relatively very few true SUPER ELITE members who deserve exceptional rewards but it’s not likely necessary to keep them loyal – the rewards as they are were enough to win that loyalty in the first place.

    What the bonus nights have done is really WIN the loyalty of many more – that doesn’t make them less deserving than all the other barely super elite members. I’ve switched to Marriott and this was the purpose of such a promotion — They’ve WON a great number more paid nights from me that would normally go to the other chain.

    Congratulations Marriott on a brilliant promotion. Keep up the good work

  3. Margrett Harlor says:
    February 14, 2010 at 11:38 pm

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  4. Bruce says:
    May 20, 2010 at 10:54 pm

    What rewards are available while you’re gaining your elite status at the other chain??? Seriously, elite status is enough to keep loyalty.

    In response to all the SUPER ELITE people – I understand the concern over dilution of benefits. To all the barely SUPER ELITE people who might lodge the same complaint – get over yourselves! The simple fact is there are relatively very few true SUPER ELITE members who deserve exceptional rewards but it’s not likely necessary to keep them loyal – the rewards as they are were enough to win that loyalty in the first place.

    What the bonus nights have done is really WIN the loyalty of many more – that doesn’t make them less deserving than all the other barely super elite members. I’ve switched to Marriott and this was the purpose of such a promotion — They’ve WON a great number more paid nights from me that would normally go to the other chain.

    Congratulations Marriott on a brilliant promotion. Keep up the good work

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